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Coach Eyewear

   Coach eyewear includes both eyeglasses and sunglasses for men and women. There are many different styles to choose from including, but not limited to, butterfly, cat-eye, oval, rectangle, round, and square. Further customization options include types of lenses and color. Prescription lenses are available.
   Coach, Inc. started out as Gail Leather Products on Manhattan’s infamous 34th Street, New York City, back in 1941. It was a family-owned business, utilizing a few craftsmen to make handmade leather wallets and billfolds. Five years later, Miles and Lillian Cahn joined the business. They were knowledgeable about the managing a leather business, due to having worked in a leather handbag manufacturing business. 
   Soon, Miles took over the business and started to operate it by himself. The leather used in the manufacturing of baseball gloves inspired him to create a type of leather that would not only be stronger, but softer, more flexible, and deeper-toned in color. At Lilian’s suggestion, this cowhide would be used in the production of women’s leather handbags. The products proved to be successful and they soon bought Gail Leather Products through a leveraged buyout in 1961, renaming it to Coach Leatherware. That same year, Miles hired Bonnie Cashin to design handbags. Cashin was a sportswear pioneer who won the Coty Fashion Critic’s Award and Neiman Marcus Award for her work. This experience and credibility made her a valuable asset to Miles’ company. She revolutionized the design of a handbag by adding new features, such as side pockets, coin purses, and brighter colors. Her creativity expanded to include the production of other goods and accessories, including matching shoes, pens, key fobs, and eyewear. She was responsible for the silver toggle that would become the Coach hallmark. Her work proved to be enormously successful and allowed them to run an ad in the New Yorker two years later, in 1963. Business was strong for the next few decades, as demand for the products remained high all the while the products gained mainstream exposure in Vogue magazine. 
   Soon, Coach Leatherware opened its first boutique store on Madison Avenue and 64th Street. But in 1985, the Cahns sold the business to the Sara Lee Corporation in order to focus on their blooming goat farm and cheese production business, Coach Farm. Sara Lee took over the pre-existing stores and opened new ones in Macy’s in New York and San Francisco. From there, the brand expanded to mall storefronts in New York, New Jersey, Texas, and California. New product categories, outerwear and luggage, were introduced in 1992.
   By 1996, Reed Krakoff took over as executive creative director and became responsible for modernizing the brand. Krakoff already had experience through his work at Tommy Hilfiger and Polo Ralph Lauren. Under his leadership, Coach went about getting a license for Movado-produced watches in 1998. In addition, the following year he landed a footwear licensing deal. In 2000, the company rebranded itself as Coach, Inc. and went public on the New York Stock Exchange that October. Also that year, Krakoff introduced the Hamptons as the brand’s first true lifestyle collection, including a plethora of different product categories. 
   The company started to introduce eyewear in 2003. By 2005, Coach, Inc. expanded its store in New York with a new 10,000 square foot flagship, located at Madison Avenue and 57th Street. Further expansion resulted in store openings in Las Vegas, Tokyo, Taipei, and Seoul. In 2010, the first Coach Men’s store opened at Bleecker Street in Greenwich Village, which serves as a significant shopping district and would undoubtedly get the brand more exposure. Krakoff left his position in June of 2014 in order to fix on his namesake label. Krakoff, was succeeded by Stuart Vevers, formerly of Loewe, a Spanish luxury fashion company, as the executive creative director of Coach, Inc. 
 


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