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Gucci

   The Gucci brand of eyewear is plentiful and varied. It consists of eyeglasses and sunglasses for both men and women and prescriptions can be obtained for both eyeglasses and sunglasses. Women’s sunglasses can be aviator, round and oval, square and rectangle, oversized, and many other options. Men’s sunglasses have the same options as women, but lack the round and oval variety. Eyeglasses come in a variety of frames, such as square, round, oval, soft square, and many more. Both eyeglasses and sunglasses come in a multitude of colors. Prescription lenses are available.

   Guccio Gucci created the Gucci brand in 1921 in Florence, Italy. It started as a leather goods company and small luggage store before starting to diversify its product range with additions such as handbags, shoes, silks, and knitwear. The company enjoyed such amazing success for its high-quality goods that the Gucci crest (shield and armored knight are surrounded by a ribbon bearing the family name, Gucci) had become synonymous with Florence by the end of World War II. Movie stars helped make the brand an international status symbol by posing in Gucci clothes and accessories. The company opened stores outside of Florence in big cities such as New York City and looked to expand its business far east by opening locations in Tokyo and Hong Kong. Eyewear was added to the product lines starting in the 1970s, along with other goods. The company suffered in the 1980s due to family disputes that tarnished its reputation. To remedy this, it brought in Dawn Mello as editor and ready-to-wear designer and Tom Ford as creative director. Along with the business acumen of American-educated Domenico De Sole, they helped bring huge success back to the brand before departing in 2004. Frida Giannini soon took over as creative director for the entire Gucci label, having been with the company for a few years by that point, and is still in charge today. 

 

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