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Marc by Marc Jacobs

   Marc by Marc Jacobs eyewear consists of eyeglasses and sunglasses for both men and women. There are also unisex models to choose from. The eyewear comes in a variety of styles, such as aviator, cat-eye, oval, round, and many others. Further customization options include lenses type and color. Prescription lenses are available.

   Marc by Marc Jacobs launched in 2001 with a spring runway show that helped Jacobs win several awards from the Council of Fashion Designers of America, including Womenswear, Menswear, and Accessories Designer of the Year. The first retail store for this brand opened later that year on Bleecker Street in Manhattan, a well-known and popular shopping destination. 

   In 2007 there was the release of the first line of eyewear and a fragrance known as Daisy. That year also saw a lot of expansion, with multi-brand stores opening in the historic city of Savannah, Georgia, as well as Tokyo, and men and women’s collection stores in London and Moscow. In 2008, a boutique opened in Chicago’s Bucktown, a substantial shopping district that will help bring even more exposure to the brand. More perfumes and fragrances continue to be launched and expansion continued into Paris, Madrid, Athens, and Istanbul. 

   There was also celebrity endorsement. Specifically, singer and songwriter M.I.A. was posing for the spring ad campaign as well as male model Cole Mohr endorsed the brand by wearing clothing from the women’s collection for the fall ad promotion. The brand added collections of shoes, watches, children’s items, and special items. 

   Recently, the womenswear division of Marc by Marc Jacobs added to its staff with the addition of British designers Luella Bartley and Katie Hillier as the design director and creative director, respectively. 

 


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