The genesis of Ray-Ban Eyewear as we know it took place in 1937, when it was founded by American company, Bausch and Lomb. The pilots who worked for the U.S. Army Air Service were always getting headaches and altitude sickness due to the constant glare of the burning hot sun. Consequently, in 1929, the U.S. Army Air Corps enlisted Bausch and Lomb to create aviator sunglasses that would mitigate these risks and hazards from impeding the missions of the pilots and help preserve the health of their eyes. 7 years later, Bausch and Lomb invented the first of many Ray-Ban Eyewear, the Anti-Glare, which featured plastic frames and green lenses that would prevent the glare of the sun without at all affecting the pilot’s vision. By the next year, the glasses were remodeled with metal frames and relabeled the Ray-Ban Aviator. Bausch and Lomb patented the product and thereafter, launched its eyewear business.
The company soon launched yet more advances to follow up on the success of the Aviator. One such innovation was the Outdoorsman, which improved upon the Aviator with the incorporation of a “sweat bar” that would catch sweat from falling into one’s eyes. But it didn’t stop there. Ray-Ban Eyewear and the industry received another upgrade in the form of gradient lenses, which are lenses that are tinted from the top down, increasing protection from sunlight and glare that are seen overhead, and allowing for clear vision through the bottom halves of the lenses. The Wayfarer was another new style when it debuted in 1952, marking a change in the industry by departing from the wear of traditional thin, metal frames and welcoming the first plastic frames. 1953 saw the release of G-15 green and gray lenses, continuing the theme of Ray-Ban Eyewear as the trendsetter.
Subsequent decades would find the introduction of yet more styles and their gain of mainstream popularity via celebrity endorsement by big time movie stars like James Dean and Peter Fonda in big budget films. Even famous musicians ranging from Bob Marley to Bob Dylan took part in showing just how fashionable and cool Ray-Ban Eyewear were to wear. Unfortunately, Ray-Ban struggled to maintain its eminence during the 1990s due to competition from new, upstart brands such as Oakley, which gained massive appeal due to its distribution of products that catered to the younger customer demographic. Italian eyewear company Luxottica acquired Ray-Ban at the end of the decade and later also absorbed Oakley into its corporate structure, in 2007. The acquisition of Ray-Ban Eyewear has not stopped its staff from getting their creative juices flowing. Recent years have found yet more innovations in the forms of new series models such as Predators, Inertia, Prophecy, and many others, which feature sleek, wraparound designs that embrace modern touches. This is showcased in the 2013 smash hit move, The Wolf of Wall Street, worn by famous actor, Leonardo DiCaprio, who has stolen hearts all over the world with his good looks and coolness, all of which have been enhanced with Ray-Ban Eyewear model, the RB4147 Boyfriend Sunglasses. Even when faced with setbacks, Ray-Ban has proven that it has been and will always be up-to-date, always searching and hunting for new evolutions in the eyewear industry that will continue to capture the attention and imaginations of people all over the world!